Masitenyane, Lehlohonolo Amos; Dhurup, Manillal - In: South African journal of business management 54 (2023) 1, pp. 1-12
/results: The results revealed that CPMs relationship quality and commitment contributions do lead to customer satisfaction as … precursor of loyalty and repurchase intention. Elevated satisfaction levels do accelerate the relationship between the study …-term B2B relationships and business survival. Also, they should invest in strategies that improve customer satisfaction and …