Inman, J. Jeffrey; Dyer, James S.; Jia, Jianmin - In: Marketing Science 16 (1997) 2, pp. 97-111
of looking at satisfaction that combines the literature on post-choice valuation with research regarding generalized ….g., Anderson and Sullivan [Anderson, E. W., M. W. Sullivan. 1993. The antecedents and consequences of customer satisfaction for … as the disconfirmation construct in traditional satisfaction research). The third component is regret, which captures the …