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Intangible assets as a source of competitiveness in the post-crisis economy : the role of brands
Dobre, Ana Maria - In: Theoretical and applied economics : GAER review 20 (2013) 12, pp. 127-138
Persistent link: https://www.econbiz.de/10010233919
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Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
Jennewein, Klaus (contributor) - 2005
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …
Persistent link: https://www.econbiz.de/10014014131
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Measuring the other half : new measures of intangible investment from the ONS
Martin, Josh - In: National Institute economic review : journal of the … 249 (2019) 1, pp. R17-R29
Persistent link: https://www.econbiz.de/10012121175
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Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.; Agarwal, Manoj Kumar; Dahlhoff, Denise - In: MSI reports : working paper series (2003) 4, pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
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Revising Accounting and Branding of Italian Cultural Firms : Intangible Assets
Besana, Angela - 2012
What can be a strong signal in order to increase ticket revenues and attract private contributions in modern cultural firms? Intangible Assets.Though ticket revenues have not declined, the Italian State has not lost his aptitude of social father, taking care of merit goods such as Performing and...
Persistent link: https://www.econbiz.de/10013108509
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Brand communication of intangible elements delivery
Miao, Yuexin - In: Journal of marketing communications 27 (2021) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012484049
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More on intangibles : do stockholders benefit from brand values?
Chehab, Adham; Liu, Jeanny; Xiao, Yibo - In: Global finance journal 30 (2016), pp. 1-9
Persistent link: https://www.econbiz.de/10011714593
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The accounting analysis of the intangible cultural heritage enterprises' brand value : take the Chinese medicine industry as an example
Lin, Biyun - In: Inventi impact: retailing & consumer services (2019) 2, pp. 112-127
Persistent link: https://www.econbiz.de/10012287690