Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.

Describes the results of a survey conducted by the University of Bradford Management Centre on behalf of KLM Royal Dutch Airlines. Deals with the route decisions of air‐transit passengers, attempting to determine the relative importance of a wide range of factors. Reports on an investigation...