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Corporate moral branding: limits to aligning employees

Morsing, Mette - In: Corporate Communications: An International Journal 11 (2006) 2, pp. 97-108

Purpose – To engage a critical discussion on the challenges raised for employees as corporate brands increasingly address moral issues. Design/methodology/approach – The paper links theories on corporate branding informed by marketing with theories on employee identification informed by...

Persistent link: https://www.econbiz.de/10014691633

Explicating ethical corporate identity in the financial sector

Powell, Shaun; Elving, Wim J.L.; Dodd, Chris; Sloan, Julia - In: Corporate Communications: An International Journal 14 (2009) 4, pp. 440-455

Purpose – The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK financial institution, against a comparison with their employees' own individual ethical values....

Persistent link: https://www.econbiz.de/10014691736

The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting

Leila Trapp, N. - In: Corporate Communications: An International Journal 15 (2010) 2, pp. 156-168

Purpose – The purpose of this paper is to question the appropriateness of approaching business ethics communication … for the development of persuasive business ethics programs in global, values‐based companies. Originality/value – The …

Persistent link: https://www.econbiz.de/10014691748

Learning from corporate mistakes

Robins, Fred - In: Corporate Communications: An International Journal 15 (2010) 2, pp. 169-180

Purpose – The purpose of this paper is to contrast the business risks of seeking to hide “questionable” corporate activities with the benefits of achieving high levels of corporate transparency. Design/methodology/approach – The paper summarises three well‐documented cases of corporate...

Persistent link: https://www.econbiz.de/10014691749

Consumer cynicism

Odou, Philippe; de Pechpeyrou, Pauline - In: European Journal of Marketing 45 (2011) 11/12, pp. 1799-1808

consumerist ideology and even propose an alternative ethics. Originality/value – Prior research on consumer cynicism has focused …

Persistent link: https://www.econbiz.de/10014722791

Dealing with Cheating in Distribution

Hardy, Kenneth G.; Magrath, Allan J. - In: European Journal of Marketing 23 (1989) 2, pp. 123-129

This article describes the cheating that occurs among members vertically aligned in channels of distribution, the reasons behind this behaviour, the cost, and the solutions that channel partners can adopt in order to reduce the incidence or lower the consequences of their partners cheating in...

Persistent link: https://www.econbiz.de/10014724674

Risks and rewards in the world of social media

Wheatcroft, John - In: Human Resource Management International Digest 24 (2016) 5, pp. 16-18

Purpose Examines the issues that both employers and employees face in using social media. In particular, focuses on the legal and ethical dilemmas that both sides must address. Design/methodology/approach Prior research, statistical trends, and case laws are reviewed. Findings Employers using...

Persistent link: https://www.econbiz.de/10014753839

Business ethics – Part Two: Making it part of your strategy

Holme, Charles A. - In: Industrial and Commercial Training 40 (2008) 6, pp. 303-309

Purpose – This second article (Part One in Industrial and Commercial Training, Vol. 40 No. 5) aims to provide an overview for senior managers of how to develop an ethical culture in business. It describes a management system to support a strategy, and a governance trail of activities that may...

Persistent link: https://www.econbiz.de/10014755385

Sourcing effective scenarios for use in business ethics training

Bradshaw, Katherine - In: Industrial and Commercial Training 45 (2013) 5, pp. 264-268

summarise the case for business ethics training and the role of scenarios. It seeks to suggest ways to develop effective …/methodology/approach – This article is based on the Institute of Business Ethics' experience of developing scenarios for its subscriber …‐depth examination of the subject is published in the IBE's Good Practice Guide Developing and Using Business Ethics Scenarios (available …

Persistent link: https://www.econbiz.de/10014758253

Blame the parents! Attitudes towards business ethics with reference to MBA programs in Malaysia

Rees, Christopher; Jamil, Rossilah; Rowlands, Kate - In: Industrial and Commercial Training 47 (2015) 5, pp. 221-227

academia and industry toward the nature of business ethics and their integration and inculcation in MBA programs in Malaysia … industry. Findings – The main findings of the study indicate that respondents in this context tended define business ethics … the barriers that may exist to integrating business ethics into MBA programs in Malaysia. Originality/value – The study …

Persistent link: https://www.econbiz.de/10014758350