Narrow search
Showing 11 - 20 of 25
Cover Image
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
Cover Image
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 1998 - 4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
Cover Image
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004781985
Cover Image
The Future of Creativity In Advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010169600
Cover Image
Parental and teenage child influences in family decision making
Belch, George E.; Belch, Michael A.; Ceresino, Gayle - In: Journal of Business Research 13 (1985) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10005477623
Cover Image
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2009 - 8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
Cover Image
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009527669
Cover Image
Identifying the socially and ecologically concerned segment through life-style research : initial findings
Belch, Michael A. - In: The conserver society, (pp. 69-81). 1979
Persistent link: https://www.econbiz.de/10001887052