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An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Belch, Michael A. - 1976 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004837779
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Advertising : an integrated marketing communication perspective
Belch, George E. (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009599777
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Teen internet mavens: influence in family decision making
Belch, Michael A.; Krentler, Kathleen A.; … - In: Journal of business research : JBR 58 (2005) 5, pp. 569-575
Persistent link: https://www.econbiz.de/10006713929
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F INFORMATION COMMERCE & TECHNOLOGY - Teen Internet mavens: Influence in family decision making Fc:140
Belch, Michael A.; Krentler, Kathleen A. - In: Operations research, Management science : OR MS ; the … 45 (2005) 6, pp. 701-702
Persistent link: https://www.econbiz.de/10006499668
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Teen internet mavens: influence in family decision making
Belch, Michael A.; Krentler, Kathleen A.; … - In: Journal of Business Research 58 (2005) 5, pp. 569-575
Persistent link: https://www.econbiz.de/10005473541