Brandão, Marcelo Moll; Aquino, André Carlos Busanelli de - Fundação Instituto Capixaba de Pesquisas em … - 2008
In this work we examine the relationship between satisfaction, comparison and customer retention in transactions … analysis point to the corroboration of the hypothesis that there is a moderated mediation between satisfaction, complexity and … retention than satisfaction. This result is partially opposite to what others have found in Brazil. The hypothesis that …