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Preko, Alexander Diani Kofi
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Journal of Hospitality and Tourism Insights
5
Journal of hospitality and tourism insights
5
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3
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2
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2
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ECONIS (ZBW)
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Green marketing strategy, technology implementation and corporate performance : the role of green creative behaviour and institutional isomorphism
Nyamekye, Michael Boadi
;
Martey, Edward Markwei
; …
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 84-109
Persistent link: https://www.econbiz.de/10014528463
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2
Political marketing strategy : soundbites and voting behaviour in contemporary Ghana
Preko, Alexander Diani Kofi
;
Agbanu, Samuel Kwami
; …
- In:
Journal of African business
21
(
2020
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10012287173
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3
Understanding spiritual journey to hajj : Ghana and Uzbekistan perspectives
Preko, Alexander Diani Kofi
;
Allaberganov, Azizbek
; …
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 446-465
Persistent link: https://www.econbiz.de/10012797463
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Antecedents of brand equity on halal tourism destination
Preko, Alexander Diani Kofi
;
Mohammed, Iddrisu
; …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1685-1702
Persistent link: https://www.econbiz.de/10013279029
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5
Indian diaspora in Ghana : cultural and family heritage of tourists' travel preference
Mohammed, Iddrisu
;
Preko, Alexander Diani Kofi
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013536112
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6
The impact of halal tourism on Muslim diaspora intention to recommend : an application of the theory of planned behaviour
Mohammed, Iddrisu
;
Mahmoud, Mahmoud Abdulai
;
Preko, …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1688-1708
Persistent link: https://www.econbiz.de/10014445428
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7
Health and lifestyle branding
Quaye, Emmanuel Silva
;
Ameyibor, Leeford Edem Kojo
- In:
Marketing Communications and Brand Development in …
,
(pp. 147-179)
.
2022
Persistent link: https://www.econbiz.de/10013274607
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8
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
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9
Safety and security concerns at the beach : views of migrant visitors in Ghana
Preko, Alexander Diani Kofi
- In:
Tourism and hospitality research : THR
21
(
2021
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10012426192
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10
Paragliding festival : understanding stakeholder perception of environmental attitudes and tourism performance
Gyepi-Garbrah, Theophilus Francis
;
Preko, Alexander …
- In:
International journal of event and festival management
13
(
2022
)
3
,
pp. 326-350
Persistent link: https://www.econbiz.de/10013284885
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