As the world of commerce evolves rapidly with the digital transformation, understanding the dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves into the causal factors influencing the adoption of online s-commerce platforms, employing a Structural Equation...

In the dynamic digital environment, the emergence of digital wallets like Worldcoin signifies a transformative trend. This study examines the factors that influence the adoption of digital wallets in Thailand, focusing specifically on the Worldcoin wallet. The primary aim is to identify and...

Starlink primarily focuses on delivering high-speed, low-latency broadband Internet in remote and rural locations globally. This study aims to investigate the Starlink satellite project's impact on the Internet provider service in emerging economies. A quantitative approach was used, and an...

In the dynamic and ever-evolving digital landscape, the emergence of digital wallets, exemplified by the likes of Worldcoin, represents a significant and transformative trend. This study employed a quantitative research approach to investigate the potential determinants of Worldcoin wallet...

This study investigates how consumers make decisions when using online food delivery services in Thailand, with a particular focus on the price-related factors that influence their choices. The research adopts a mixed-method approach, combining quantitative and qualitative data collection and...

The growing importance of social networks has been recognized worldwide. This paper explores factors associated with social sanctions against monopolies affected through social networks through an online survey of 1,200 people in Thailand. The factors studied include age (AGE), status (STA),...

Various technologies presently exist have undergone significant development; therefore, they have been accepted by users of financial services in Bangkok and its vicinity. The focus of consumer education is on technology as a driver of economic growth. Applying technology in the financial...

The technology development has had both positive and negative disruptive effects on contemporary lifestyle. We therefore investigated the factors influencing access to the cashless society and consumers' reasons for deciding not to use electronic payment, including lack of confidence in the...

Thai Abstract: การวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาระดับการยอมรับเศรษฐกิจแบ่งปัน ในประเทศไทยและปัจ...