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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

Persistent link: https://www.econbiz.de/10013391022

Users' engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

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User generated branding : integrating user generated content into brand management

Arnhold, Ulrike - 2010 - 1. ed.

Persistent link: https://www.econbiz.de/10003939865

Special issue: Customer engagement

Verhoef, Peter C. (contributor) - 2010

Persistent link: https://www.econbiz.de/10008652137

Does chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10009548705

Rising to Stardom : an empirical investigation of the diffusion of user-generated content

Liu-thompkins, Yuping; Rogerson, Michelle - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 71-82

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An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

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Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Persistent link: https://www.econbiz.de/10009664307

The dark and the bright side of co-creation : triggers of member behavior in online innovation communities

Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527

Persistent link: https://www.econbiz.de/10009757047