During the year 2007-08, the area under green peas in Punjab was 18.45 thousand hectares with a production of 1.11 lakh tonnes. The total consumption at the farm level being just 2.54 per cent, the marketed surplus was 97.46 per cent. The maximum quantity of green peas was sold by the growers in...

The marketing and distribution of food grains are characterized by a low level of efficiency and high marketing margins. This has caused high product prices and limited the accessibility of the commodities to numerous prospective consumers. The implication is chronic malnutrition in children and...

Successful organizations adapt their marketing strategies to marketplace changes. Boundary spanners, such as salespeople, because they are able to embed themselves in social networks outside the organization, play a key role in developing marketplace knowledge. However, if this knowledge remains...

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

This paper is based on a survey of thirty-one market actors from producing and consumption markets in Kenya. The data was collected through personal interviews. In analyzing integration of p ineapple markets we use Ravallion-type model. Results show that pineapple market in Kenya is...