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Das ECID-Modell : fünf Kaufent...
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Han, Heesup
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98
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95
Usman, Osly
88
Phau, Ian
87
Heckman, James J.
84
Lusk, Jayson L.
84
Wiedmann, Klaus-Peter
82
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81
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80
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76
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74
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70
Khare, Arpita
70
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69
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69
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68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
59
Chen, Xi
58
Jang, Soocheong
58
Verhoef, Peter C.
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Walsh, Gianfranco
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
54
Thøgersen, John
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Hollebeek, Linda D.
52
Krishna, Aradhna
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Cobb-Clark, Deborah A.
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764
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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295
Journal of marketing
294
International journal of retail & distribution management
293
Journal of economic psychology : research in economic psychology and behavioral economics
292
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
289
Journal of fashion marketing and management
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
IZA Discussion Paper
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International journal of contemporary hospitality management
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ECONIS (ZBW)
91,157
USB Cologne (EcoSocSci)
1,476
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30
EconStor
7
RePEc
3
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Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Garnefeld, Ina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003702031
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22
Kaufentscheidungsbasierte Nutzensegmentierung : Entwicklung und empirische Überprüfung von Segmentierungsansätzen auf Basis von individualisierten Limit Conjoint-Analysen
Bornstedt, Maike
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494223
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23
Lernbedarf und Lernkosten von Bankkunden im Internet-Banking : eine finanztypspezifische Studie zur Geldanlageproblematik
Eickemeyer, Andrea
-
2006
Persistent link: https://www.econbiz.de/10003395707
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24
Die "68er" als Kunden : wirtschaftliche Potentiale einer engagierten und kritischen Generation
Krone, Hans G.
-
2010
Persistent link: https://www.econbiz.de/10003966661
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25
Valuation of network effects in software markets : a complex networks approach
Kemper, Andreas
-
2010
Persistent link: https://www.econbiz.de/10003858833
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26
The intention economy : when customers take charge
Searls, David
-
2012
Persistent link: https://www.econbiz.de/10009529752
Saved in:
27
Einflussgrößen der Akzeptanz von mobilem Internet bei Privatkunden : konzeptionelle Grundlagen und empirische Analysen
Gropp, Mirko
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009260216
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28
Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith
;
Koners, Ursula
-
2011
Persistent link: https://www.econbiz.de/10009303437
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29
Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael
;
Kohlbacher, Florian
-
2016
Persistent link: https://www.econbiz.de/10011419620
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30
"Shopper's motivation to shop and their behaviour malls"
Radha, J.
;
Jayam, R.
;
Reddy, Raghunatha
- In:
International journal of applied business and economic …
13
(
2015
)
2
,
pp. 619-624
Persistent link: https://www.econbiz.de/10011376756
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