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This book explains the psychology theory behind design using plain language. The inspiration came from the "democratic … design" philosophy of IKEA. This book attempts to help people enjoy designs more, by explaining consumer psychology that … activities in both design and marketing can be better understood through the lens of design psychology, promoting better …
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Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people’s environmental motives are sometimes better drivers of behavioural change
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