The Psychology Behind Design : A Marketing Perspective

The Symphony Of Equilibrium -- Whispers Of Change: Nudge For The Better -- Without Charlie's Angels, We Can Be Happier: The Comparison Conundrum -- The Bragging Spectrum From Wealth To Altruism: Signaling By Consumption -- Eyes Wide Open: How Visuals Shape Minds -- The Self-Centric Universe: It's All About "Me" -- Survival Of The Stingiest: Cognitive Miser -- Logic Of Illogic: Bounded Rationality -- Eyes And Brain See Things Differently: Optical Illusions -- Brain On Guard: Invisible Safety Toolkits For Survival -- The Mystique Of Insufficiency Spell -- Hedonic Alchemy Of Fun & Pleasure -- Hey, Faces Are Super Important! Pay Attention -- The Freudian Footprint: Psychoanalyzing The Objects We Created.