Showing 61 - 70 of 166,663
This work bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save
Persistent link: https://www.econbiz.de/10013503356
Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most...
Persistent link: https://www.econbiz.de/10012684412
volkswirtschaftliche Ansätze um interdisziplinäre Aspekte aus Soziologie, Neurobiologie und Psychologie. Damit lassen sich neue, ökonomisch … business and economic planning with interdisciplinary contributions from sociology, neurobiology and psychology. The field …
Persistent link: https://www.econbiz.de/10014520557
Persistent link: https://www.econbiz.de/10000064716
Persistent link: https://www.econbiz.de/10014269087
Persistent link: https://www.econbiz.de/10011420763
Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro …-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency …Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of …
Persistent link: https://www.econbiz.de/10014017652
Persistent link: https://www.econbiz.de/10011522666
Persistent link: https://www.econbiz.de/10003898646
Persistent link: https://www.econbiz.de/10000333372