Based on a nationally representative sample of 12,119 households surveyed in 2018, the study sought to analyse the impact of Zimbabwe’s redistributive land reform policy on women’s nutritional status. It focused on the minimum dietary diversity for women (MDD-W) in rural smallholder farming...

Purpose: The purpose of the paper is to investigate the nature of variations among established and emerging middle class consumers in South Africa in response to the institution context factors associated with emerging markets that are established in international business studies....

Customer Relationship Management (CRM) is a relatively new concept that has as its focus a customer centric business culture. More recently its focus has been on the need for the firm to tap into social community networks as a means of developing and managing relationships with customers. Whilst...

International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...