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Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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The effect of cues on service quality expectations and service selection in a restaurant setting : a retrospective and prospective commentary
Sweeney, Jill; Armstrong, Robert W.; Johnson, Lester W. - In: The journal of services marketing 30 (2016) 2, pp. 136-140
Persistent link: https://www.econbiz.de/10011486885
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
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Traditional culture, political ideologies, materialism and luxury consumption in China
Sun, Gong; D'Alessandro, Steven; Johnson, Lester W. - In: International journal of consumer studies 38 (2014) 6, pp. 578-585
Persistent link: https://www.econbiz.de/10010509737
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Initiating and maintaining export channel intermediary relationships
Karunaratna, Amal Randhir; Johnson, Lester W. - 2008
Persistent link: https://www.econbiz.de/10003657196
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Linking learning, customer value, and resource investment decisions: developing dynamic capabilities
Hubbard, Graham; Zubac, Angelina; Johnson, Lester W. - In: Competence perspectives on learning and dynamic capabilities, (pp. 9-27). 2008
Persistent link: https://www.econbiz.de/10003657412
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The market performance indicator : a macro understanding of service provider switching
D'Alessandro, Steven; Johnson, Lester W.; Gray, David M.; … - In: The journal of services marketing 29 (2015) 4, pp. 302-313
Persistent link: https://www.econbiz.de/10011406424
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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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Do we measure what we expect to measure? : some issues in the measurement of culture in consumer research
Sun, Gong; D'Alessandro, Steven; Johnson, Lester W.; … - In: International marketing review 31 (2014) 4, pp. 338-362
Persistent link: https://www.econbiz.de/10010388828