Sankaran, Raja; Chakraborty, Shibashish - In: Marketing Intelligence & Planning 39 (2020) 1, pp. 109-124
Purpose: This study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments). Design/methodology/approach: Means-end chain (MEC) theory, an exploratory approach was employed to understand personally relevant...