Measuring consumer perception of overall brand equity drivers for m-payments
Year of publication: |
2023
|
---|---|
Authors: | Sankaran, Raja ; Chakraborty, Shibashish |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 1, p. 130-157
|
Subject: | Brand loyalty | Consumer-based brand equity | M-Payments brand equity | Mobile payments | Multi-mediation | Satisfaction | TAM | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Elektronisches Geld | Electronic money |
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