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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun; Jang, Ju Yeun; Kim, Do Yuon - In: Journal of global marketing 37 (2024) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
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Mood management through metaverse enhancing life satisfaction
Choi, Dooyoung; Lee, Ha Kyung; Kim, Do Yuon - In: International journal of consumer studies 47 (2023) 4, pp. 1533-1543
Persistent link: https://www.econbiz.de/10014326050
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Avatar-mediated experience in the metaverse : the impact of avatar realism on user-avatar relationship
Kim, Do Yuon; Lee, Ha Kyung; Chung, Kyunghwa - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303392
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Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
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An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - In: Journal of marketing communications 29 (2023) 7, pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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Segmenting online auction consumers
Lee, Min-young; Kim, Youn-kyung; Kim, Hye-yŏng - In: Journal of customer behaviour 7 (2008) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10003726294
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Shopping enjoyment and store shopping modes : the moderating influence of chronic time pressure
Kim, Hye-yŏng; Kim, Youn-Kyung - In: Journal of retailing and consumer services 15 (2008) 5, pp. 410-419
Persistent link: https://www.econbiz.de/10003742284
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Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385
Persistent link: https://www.econbiz.de/10003788451