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The globalization of markets
Levitt, Theodore - 2007
Persistent link: https://www.econbiz.de/10003555019
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Globalization frustrated : the case of white goods
Baden-Fuller, Charles; Stopford, John M. - 2007
Persistent link: https://www.econbiz.de/10003555022
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International business
Shenkar, Oded; Luo, Yadong - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003507481
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Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim (contributor); Swoboda, Bernhard (contributor) - 2004 - 2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
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Virtual worlds : a gateway for SMEs toward internationalization
Hassouneh, Diana; Brengman, Malaika - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10009373373
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The growth and international expansion of an emerging market retailer in Latin America
Bianchi, Constanza - In: Journal of global marketing 24 (2011) 4, pp. 357-379
Persistent link: https://www.econbiz.de/10009378504
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Global marketing strategy modeling of high tech products
Wu, Chih-wen - In: Journal of business research : JBR 64 (2011) 11, pp. 1229-1233
Persistent link: https://www.econbiz.de/10009380519
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Integrated marketing communications and new product performance in international markets
Chen, Chien-wei - In: Journal of global marketing 24 (2011) 5, pp. 397-416
Persistent link: https://www.econbiz.de/10009500880
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International new ventures and governance structures : are international entrepreneurs strategic or entrepreneurial?
Aspelund, Arild; Moen, Carina Flaam - In: Journal of management & governance 16 (2012) 1, pp. 125-146
Persistent link: https://www.econbiz.de/10009506328