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Markterschließung für die VR China
Zomer, Marc-Oliver - 1998
Persistent link: https://www.econbiz.de/10000648825
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Global standardization versus localization : a case study and a model
Ghemawat, Pankaj - In: The global market : developing a strategy to manage …, (pp. 115-145). 2004
Persistent link: https://www.econbiz.de/10002120120
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The role of sponsorship in a market entry strategy
Schulz, Olaf; Cornwell, Bettina T.; Weisenfeld-Schenk, … - In: Advertising and communication : proceedings 4th …, (pp. 223-230). 2005
Persistent link: https://www.econbiz.de/10003353819
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Internationalisierung als Wachstumsstrategie - Potenziale und Strategien
Lingenfelder, Michael - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 321-336). 2006
Persistent link: https://www.econbiz.de/10003276077
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Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets
Solberg, Carl Arthur; Durrieu, François - In: Management international review : mir ; journal of … 46 (2006) 1, pp. 57-83
Persistent link: https://www.econbiz.de/10003278609
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Rapid internationalization and international new ventures
McNaughton, Rod B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003833454
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Asian companies and distribution strategies for Russian markets : case study
Ivanova, Oksana; Hilmola, Olli-Pekka - In: International journal of management & enterprise … 6 (2009) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10003833802