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Nontraditional media in marketing and advertising

Blakeman, Robyn - 2014

marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles …

Persistent link: https://www.econbiz.de/10013208237

An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan

Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147

Persistent link: https://www.econbiz.de/10012813533

Developments in advertising markets and their effects on media companies

Rimscha, M. Bjørn von; Riemann, Robin - In: De Gruyter handbook of media economics, (pp. 185-200). 2024

Persistent link: https://www.econbiz.de/10014538894

Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016 - 1st ed. 2016

Researchers, students, and practitioners in the fields of advertising, communication, marketing, and media management The Editors …Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and … Content -- Advertising on Products, Floors, and Carts. …