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Purpose: Sales and procurement are the main boundary spanning functions of an organization - each with a specific focus and partly different views and objectives. They are often considered as two sides of a coin that struggle with one another for relative competitive advantage. The...
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Purpose: Sales and procurement are the main boundary spanning functions of an organization - each with a specific focus and partly different views and objectives. They are often considered as two sides of a coin that struggle with one another for relative competitive advantage. The...
Persistent link: https://www.econbiz.de/10012815330
Procurement and marketing are the main boundary-spanning functions of an organization. Some studies highlight that procurement is less likely to benefit from artificial intelligence emphasizing its potential in other functions, i.e., in marketing. A case study in the automotive industry of the...
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