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Develop Brand Love for Fashion Brands in Viet Nam

Nguyen, Quynh Mai; Thanh Nguyen, Thi Phuong - 2020

on brand love in the Viet Nam fashion industry. The paper uses the quantitative method, with 450 offline responses … attractiveness and expertise. The SMA has positive influence on brand love. It is essential for many fashion brands in Viet Nam to …

Persistent link: https://www.econbiz.de/10014094596

Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model

Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062

Persistent link: https://www.econbiz.de/10013429018

Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective

Papadopoulou, Maria; Papasolomou, Ioanna; Thrassou, Alkis - In: Competitiveness review : CR 32 (2022) 3, pp. 350-375

Persistent link: https://www.econbiz.de/10013429398

The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473

Persistent link: https://www.econbiz.de/10013369184

Millennials' response toward luxury fashion brands : the balance theory's perspective

Hasnizam Shaari; Siti Nadia Sheikh Abdul Hamid; … - In: Gadjah Mada international journal of business 24 (2022) 1, pp. 101-126

Persistent link: https://www.econbiz.de/10013383218

CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media

Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533

Persistent link: https://www.econbiz.de/10013384546

Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness

Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122

Persistent link: https://www.econbiz.de/10013390988

Emerging economies in fashion global value chains : brand positioning and managerial implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023

Persistent link: https://www.econbiz.de/10013543213

Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands

Joseph, Damilola - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 163-188). 2023

Persistent link: https://www.econbiz.de/10013543391

Islamic apparel brand personality model

Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503

Persistent link: https://www.econbiz.de/10013536402

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