Similar Search Results

Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

Persistent link: https://www.econbiz.de/10012134254

The impact of digital transformation on the retailing value chain

Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366

Persistent link: https://www.econbiz.de/10012134256

Branding in the era of digital (dis)intermediation

Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 367-384

Persistent link: https://www.econbiz.de/10012134258

Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption

Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10012134261

Digital technology, digital culture and the metric/nonmetric distinction

Guy, Jean-Sébastien - In: Technological forecasting & social change : an … 145 (2019), pp. 55-61

Persistent link: https://www.econbiz.de/10012134267

When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles

Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470

Persistent link: https://www.econbiz.de/10012134268

Value of data : there's no such thing as a free lunch in the digital economy

Li, Wendy C. Y.; Nirei, Makoto; Yamana, Kazufumi - 2019

Persistent link: https://www.econbiz.de/10012134505

Auswirkungen der digitalen Transformation auf den M&A-Prozess

Ihlau, Susann; Duscha, Hendrik - In: WPg : Kompetenz schafft Vertrauen 72 (2019) 24, pp. 1343-1350

Persistent link: https://www.econbiz.de/10012134654

Distributed leadership and digital innovation : the argument for couple leadership

Maniscalco, Caterina - 2020

"When it comes to digital innovation, much research has been done with regards to the optimization of teams, but little attention has been given to leadership structures. This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining...

Persistent link: https://www.econbiz.de/10012134668

Digitalsteuer - eine Schimäre

Köster, Thomas - 2019

Persistent link: https://www.econbiz.de/10012134693

A service of the

zbw