This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...

This paper tries to contribute to the literature that covers the issues of the decision-making process when choosing a tourism destination by conducting a survey among the inhabitants of the Bačka region (province of Vojvodina in the Republic of Serbia). Following the information-processing...

Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The...

We present a new recommender system developed for the Russian interactive radio network FMhost. The system aims to improve the quality of this service; it is designed specifically to deal with small datasets, overcoming the shortage of data on observed user behavior. The underlying model combines...

This work tries to provide a path to describe the modern marketing research and, at the same time, it tries to examine carefully in which context, a firm can be supported by marketing strategies focused to the consumers. Between different methods examined, the Conjoint analysis has resulted the...

Using method of Lagrange multipliers, an attempt has been taken in this paper to derive mathematical formulation to devise optimal purchasing policy in order to maximize utility function subject to multiple constrained, in this particular illustration, two constraints: 1) budget constraint, and...

This paper presents an experiment, which builds a bridge over the gap between neuroscience and the analysis of economic behaviour. We apply the mathematical theory of Pavlovian conditioning, known as Recurrent Associative Gated Dipole (READ), to analyse consumer choices in a computer-based...

In order to meet greenhouse gas emissions targets the Great Britain (GB) future electricity supply will include a higher fraction of non-dispatchable generation, increasing opportunities for demand side management to maintain a supply/demand balance. This paper examines the extent of flexible...

In July 2012, the new EU logo for organic food became mandatory for all packaged organic products produced within the EU. While voluntary governmental and private organic certification labels have a long tradition in Europe, the introduction of a mandatory logo is novel in the regulatory...

This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers’ risk...