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1
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
2
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
3
Online consumer communities : escaping the tragedy of the digital commons
Curien, Nicolas
;
Fauchart, Emmanuelle
;
Laffond, Gilbert
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 201-219)
.
2007
Persistent link: https://www.econbiz.de/10003514462
Saved in:
4
Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives
Fang, Yu-Hui
;
Li, Chia-Ying
- In:
Human systems management : HSM
35
(
2016
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10011482101
Saved in:
5
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
6
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
7
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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8
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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9
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
10
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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