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What do systems users have to fear? : using fear appeals to engender threats and fear that motivate protective security behaviors
Boss, Scott R.; Galletta, Dennis F.; Lowry, Paul Benjamin; … - In: Management information systems : mis quarterly 39 (2015) 4, pp. 837-864
Persistent link: https://www.econbiz.de/10011399373
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An enhanced fear appeal rhetorical framework : leveraging threats to the human asset through sanctioning rhetoric
Johnston, Allen C.; Warkentin, Merrill; Siponen, Mikko - In: Management information systems : mis quarterly 39 (2015) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10010505866
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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Fear appeals : relevance and consequences for relationship marketing
Papen, Marie-Christin; Boldt, Alexander; Göttling, Janine - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 2, pp. 6-11
Persistent link: https://www.econbiz.de/10012302509
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Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...
Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Tuning out security warnings : a longitudinal examination of habituation through fMRI, eye tracking, and field experiments
Vance, Anthony; Jenkins, Jeffrey L.; Anderson, Bonnie … - In: Management information systems : mis quarterly 42 (2018) 2, pp. 355-380
Persistent link: https://www.econbiz.de/10011878369
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The efficacy of political advertising : a voter participation field experiment with multiple robo calls and controls for selection effects
Kling, Daniel; Stratmann, Thomas - 2016
little or no effect of automated calls. We establish this finding in a large field experiment in a targeted, partisan get …
Persistent link: https://www.econbiz.de/10011565655
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880