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Do Social Media Impact Consumer Buying Decisions in the Fashion Industry during the COVID-19 Pandemic?

Suraweera, SMBL; Jayathilake, WGJM - 2021

using social media marketing among fashion brands during the period of COVID-19 pandemic. This research primarily fixated on … individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic … help fashion companies more specifically forecast the purchasing habits of their customers and control their investments …

Persistent link: https://www.econbiz.de/10013211541

Why buy used clothing during the pandemic? : examining the impact of COVID-19 on consumers' secondhand fashion consumption motivations

Kim, Naeun; Kim, Terry Haekyung - In: The international review of retail, distribution and … 32 (2022) 2, pp. 151-166

Persistent link: https://www.econbiz.de/10013274196

The mediating role of exogenous shocks in green purchase intention : evidence from Italian fashion industry in the COVID-19 era

Annunziata, Eleonora; Pucci, Tommaso; Cammeo, Jacopo; … - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10014227134

Fashion consumption during COVID-19 : comparative analysis of changing acquisition practices across nine countries and implications for sustainability

Vladimirova, Katia; Henninger, Claudia E.; … - In: Cleaner and responsible consumption 5 (2022), pp. 1-13

-country research indicate that all forms of fashion consumption, including more sustainable practices, have decreased during the … pandemic. The most visible impacts have occurred in the material arrangements associated with fashion acquisition practices (e … disruptions may be shorter-lived that changes that happened as a result of changing meanings associated with fashion consumption …

Persistent link: https://www.econbiz.de/10014227338

Logistic regression of Czech luxury fashion purchasing habits during the Covid-19 pandemic : old for loyalty and young for sustainability?

Hála, Martin; Cvik, Eva Daniela; MacGregor … - In: Folia oeconomica Stetinensia : FOS 22 (2022) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10014227968

Shaping the perceptions of fashion consumers by influencers on digital platforms in the era of COVID-19

Twumasi, Yaa Amponsah; Dzahene-Quarshie, Bismark - In: International journal of e-entrepreneurship and … 12 (2022) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014309707

Spirituality bestowing self-transcendence amid COVID-19 through slow fashion

Chakraborty, Swagata; Sadachar, Amrut - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 350-368

Persistent link: https://www.econbiz.de/10014291570

Walk the talk : the Boohoo case study

Nassar, Mona; Goddard, Tara; Freeman, Regine - In: Journal of macromarketing 43 (2023) 2, pp. 274-282

Persistent link: https://www.econbiz.de/10014294198

Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt

AbdelAziz, Kesmat; Nor Hasliza Saad; Thurasamy Ramayah - In: Journal of Islamic marketing 14 (2023) 1, pp. 146-173

Persistent link: https://www.econbiz.de/10013536376

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164

Persistent link: https://www.econbiz.de/10013552980