Digitales Marketing-Management -- Transaktionsanalyse als Basis für erfolgreiches Digital Selling -- Digitale Services -- Customer Experience -- Digital Marketing für Bäckerbetriebe -- Co-creation als Ansatz für ein kundenzentriertes Marketing.

Although many firms operate on global digital platforms, small countries and firms also play an essential role at the national level, especially during crises and the slowdown in globalization. This research investigates trade patterns in digital services at the country and firm level and...