Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...

The use of credit cards is closely connected to how well someone is doing financially. It has been associated with behaviors like excessive shopping and materialism. In India, there has been a recent increase in the number of credit cards issued. This research aims to study how Indian consumers...

The rapid advancement of technology across multiple sectors including education, the workplace, manufacturing, and household appliances, has resulted in a notable increase in the prevalence of electronic gadgets. Therefore, these devices, also known as e-waste, are discarded once they have...