Introduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both … sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820 …-1843 -- Engines of growth : dynamic and entrepreneurial marketing 1820-1843 -- The mass book market, 1820-1870 -- The decline and …

1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The … regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The … mass book market, 1820-1870 -- 5. The decline and recovery of the regular trade, 1843-1866 -- 6. The book market of the …

After describing the essential features of the book market, a welfare analysis of the fixed book price agreement is … given. Allowance is made for the opportunity cost of reading. Theoretically, the agreement pushes up book prices and … depresses book sales. However, more titles will be published, particularly of books with low price elasticity and that take a …

The tensions between books and book markets as expressions of culture and books as products in profit-making businesses … good idea to harmonise European book policies. Our analysis suggests that the book market seems quite able to invent … solutions to specific problems of the book trade and that, apart from promoting reading, there is little need for government …