Knowledge generation across allying firms undoubtedly enriches a firm's knowledge base. While there is vast literature on knowledge transfer, i.e. absorption, there is however little research on joint knowledge creation across partners. We address this phenomenon as "co-poiesis", informed by the...

This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...