Konsumentenverhalten
Volker Trommsdorff
| Year of publication: |
2009 ; 7., vollst. überarb. und erw. Aufl.
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|---|---|
| Authors: | Trommsdorff, Volker |
| Published in: | |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Verbraucherverhalten | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 335 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [309] - 328 |
| ISBN: | 978-3-17-020155-2 ; 3-17-020155-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004909076