Throughout sport, the incidence of commercial sponsorship is increasing and shows no signs of slowing. This case study examines the negative consequences that can arise when a corporate stadium naming rights partner (Enron) becomes embroiled in financial and ethical controversies and how its...

This study investigated whether the 2008 summer Olympic Games improved the country image of China among foreign consumers. It examined the extent to which the changed country image contributed to its product image. A quasi-experimental research design was used, with surveys taken two months...

In February 1990, French‐based Perrier voluntarily recalled 70 million bottles of water products after detecting abnormal traces of benzene. In addition to management problems associated with regulators, a scrutinising press and the consuming public, this industrial crisis led to at least $40...

Considers management of information and effective communication at times of crisis. Examines recent crises to illustrate how and why poor management of information and communication has had disastrous effects. Discusses basic rules together with preparation and training for crisis management,...

Purpose – Most people participate in various groups and communities simultaneously. Many authors have pointed to the importance of multi‐membership for knowledge sharing across communities and teams. The most important expected benefit is that knowledge that has been acquired in one...

Purpose – The purpose of this article is to explore how the (War) Advertising Council organized the advertising community to assist the US government's home front campaigns during the Second World War. It aims to discuss how the council urged individual advertisers to use their product‐ads...

Purpose – A number of scholars have explored the US Government’s postwar efforts, often in collaboration with the business community, to “sell America” to Americans themselves; others have documented the means through which such information was aimed at audiences behind the Iron Curtain....