Corporate reputation : brand and communication
Stuart Roper ; Chris Fill
| Year of publication: |
2012
|
|---|---|
| Authors: | Roper, Stuart |
| Other Persons: | Fill, Chris (contributor) |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Marke | Image | Reputation | Kommunikation | Marketing | Unternehmen | Corporate image | Public relations | Customer relations | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 332 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-72759-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009498192