Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen...

Digital platforms already dominate the top 10 of the world's most valuable firms. The specific characteristics of their business model, such as quick growth and market power soon after market entry, have provoked public discourse. This paper analyzes digital platforms' business models, the...