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Die Rolle der Werbeagentur im Markenführungsprozess
Walter, Simon - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003489612
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Media consumer brand equity : implications for advertising media planning
Ots, Mart; Wolff, Per-Erik - In: Media brands and branding, (pp. 95-112). 2008
Persistent link: https://www.econbiz.de/10003744930
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Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina - In: Brand Planning : starke Strategien für Marken und Kampagnen, (pp. 141-155). 2011
Persistent link: https://www.econbiz.de/10009387640
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Automobile Leidenschaft : Mercedes-Benz und Springer & Jacoby
Ruebenstrunk, Gerd; Baaske, Gerd; Trautmann, Michael - 2002
Persistent link: https://www.econbiz.de/10001758108
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Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann - Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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Agenturen und Integrierte Kommunikation : Anforderungen an Agenturen aus Unternehmenssicht und deren Einfluss auf die Umsetzung der Integrierten Kommunikation
Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 65 (2011) 3, pp. 215-237
Persistent link: https://www.econbiz.de/10009274045
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010424084
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2010
Persistent link: https://www.econbiz.de/10003972916
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Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switz...
Zednik, Anita; Strebinger, Andreas - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 301-311
Persistent link: https://www.econbiz.de/10003699471
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Advertising : art and science
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 45-58). 2007
Persistent link: https://www.econbiz.de/10003578201