This e-book contains two papers from the 19th NOFOMA (Nordic Logistics Research Network) conference, arranged by the University of Iceland in Reykjavik, Iceland, in June 2007. The last two articles in this issue were submitted directly to the journal and were not part of the NOFOMA conference....

We provide the first model of an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer...

We model an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer market...

Distribution und Logistik -- Modelle der Distributionslogistik -- Digitalisierung in der Distributionslogistik -- Internationale Handelsklauseln -- Logistiknetzwerke und Lieferketten -- Distributionsstandort -- Lagertechnik und Kommissionierung -- Verpackung, Lager- und Förderhilfsmittel --...