Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual-level estimation of part-worths. We discuss a method for...

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Sustainability ratings help consumers understand the environmental impact of their purchases. Such ratings have increased the consumers' sustainable choices in the electrodomestics and housing markets. In the particular case of energy labels, sustainable products are also associated with private...

ABSTRACT Much is known about the process of sponsorship selection with respect to the key personnel involved in the buying decision and also about the strategic objectives for sponsorship. However, few investigations have focused on how sponsors assess the relative value of different sponsorship...

Conjoint analysis is widely used as a marketing research technique to study consumers? product preferences and simulate customer choices. It is used in designing new products, changing or repositioning existing products, evaluating the effect of price on purchase intent, and simulating market...

Customers change their preferences while getting more familiar with services or being motivated to change their buying habits. Different sources of motivation induce customers to change their behavior: an advertisement, a leader in a reference group, satisfaction from services usage and other...

The methods of analysis of acquired information from marketing researches must respond to the market environment. One of these methods which may be used is Conjoint Analysis. Conjoint Analysis allows: to denote how big the total efficiency of product (service) of particular quality represents...

Societies and economies are experiencing deep and intertwined structural changes that may unsettle the perceptions European citizens have of their economic and employment security. Such labour-market perceptions are likely in turn to alter people's political positions. For instance, those...