Purpose – The study is prompted by the fact that most SMEs may not have the wherewithal or the willingness to devote time and resources to strategy formulation but are focused to reconsider this position by the pressures of globalization. Design/methodology/approach – Through a literature...

This paper explores the integration of corporate and marketing communication in tomorrow’s company, and discusses a model of the corporate communication system of managing. It defines the need for a total stakeholder perspective and to integrate communication activities around...

Purpose – The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue....

Purpose – Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate...

Purpose – The purpose of this paper is to explore the risks and benefits of employees’ social media use for an organization's reputation, and delivers suggestions for a strategic management approach. Design/methodology/approach – The findings of this research paper are based on a...

Purpose – The purpose of this paper is to examine how organizational resources: mass media corporate reputation and relative performance influences firms choice between organic, hybrid and inorganic growth strategies and how industry competition moderates this relationship....

Professionalism is a hot topic in journals serving a wide range of disciplines, but few articles critically question the desirability or value of professionalism. This article raises doubts about the desirability and value of professionalism in corporate communication. It uses Heideggerian...

Purpose – This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand management of emerging market firms. The effects of...

Purpose – The purpose of this paper is to investigate the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design/methodology/approach – The strategic...