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Consumers' attitude and behavior towards online music piracy and subscription-based services

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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework

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Resolving the jeopardies of consumer demand : revisiting demarketing concepts

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Fake and pirated : do consumers care?

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Counterfeiting luxury goods

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Analysis of anti-counterfeiting tactics to diffuse consumer demand

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Hideous but worth it : distinctive ugliness as a signal of luxury

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Fake and pirated: do consumers care?

Chaudhry, Peggy E.; Cesareo, Ludovica - In: Journal of Business Strategy 38 (2017) 6, pp. 11-19

Purpose The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education. Design/methodology/approach A web survey of consumer perceptions regarding...

Persistent link: https://www.econbiz.de/10014847221