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Direktmarketing mit Printmedien : kompaktes Wissen für den erfolgreichen Kundendialog
Spandl, Torsten; Plötz, Walter - 2018
Persistent link: https://www.econbiz.de/10011824812
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A note on pricing and efficiency in print media industries
Kaiser, Ulrich - 2002
Persistent link: https://www.econbiz.de/10004707204
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Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut; Engelmann, Jens; Luksch, Alexa - In: Journal of business economics : JBE 81 (2011) 6, pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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Instant advertising
Sugars, Bradley J. - 2006
Persistent link: https://www.econbiz.de/10003085707
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Der Geschmack der grossen Welt : semiotisch-diachrone Analyse der Zigarettenwerbung
Roncoroni, Luca E. A. - 1996
Persistent link: https://www.econbiz.de/10000603639