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Akustisches Markendesign : Nut...
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Brand management
17,666
Markenführung
17,252
Consumer behaviour
11,206
Konsumentenverhalten
11,177
Werbewirkung
7,991
Advertising effects
7,763
Markenimage
7,552
Brand image
7,455
Markenartikel
5,436
Brand
5,429
Online-Marketing
4,171
Internet marketing
4,129
Werbung
4,098
Advertising
4,042
Website
3,087
Beziehungsmarketing
2,985
Relationship marketing
2,983
Social Web
2,708
Social web
2,703
Markenpolitik
2,200
Marketingmanagement
1,824
Marketing management
1,816
Deutschland
1,750
Germany
1,653
USA
1,342
United States
1,321
Electronic Commerce
1,235
E-commerce
1,165
Theorie
1,165
Theory
1,159
Marketing
1,123
Online-Handel
1,050
Online retailing
1,049
Emotion
1,038
Customer satisfaction
997
Kundenzufriedenheit
988
Luxury goods
907
Luxusgüter
905
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890
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875
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research-article
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Ratgeber
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Esch, Franz-Rudolf
158
Burmann, Christoph
126
Baumgarth, Carsten
91
Melewar, T. C.
80
Huber, Frank
72
Gierl, Heribert
66
Meffert, Heribert
65
Pelsmacker, Patrick de
65
Bauer, Hans H.
61
Keller, Kevin Lane
60
Bruhn, Manfred
59
Phau, Ian
53
Ahlert, Dieter
49
Balmer, John M. T.
47
De Chernatony, Leslie
45
Tomczak, Torsten
45
Loureiro, Sandra Maria Correia
41
Dens, Nathalie
40
Bang, Nguyen
39
Romaniuk, Jenni
39
Foroudi, Pantea
38
Langner, Tobias
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Septianto, Felix
37
Eisend, Martin
36
Fournier, Susan
35
Ind, Nicholas
33
Nufer, Gerd
33
Sattler, Henrik
33
Uggla, Henrik
33
Pitt, Leyland F.
32
Christodoulides, George
31
Kernstock, Joachim
31
Diehl, Sandra
30
Iglesias, Oriol
30
Ko, Eunju
30
Völckner, Franziska
30
Gupta, Suraksha
29
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Springer Fachmedien Wiesbaden
139
National Bureau of Economic Research
41
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
19
IGI Global
15
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Fachhochschule Reutlingen / European School of Business
11
International Monetary Fund (IMF)
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Springer Gabler <Firma>
9
Books on Demand GmbH <Norderstedt>
8
International Monetary Fund
8
NetLibrary, Inc
8
Springer International Publishing
7
Erasmus Research Institute of Management
6
Université Paris-Dauphine (Paris IX)
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Technische Universität Braunschweig
5
Verlag Franz Vahlen
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
IP Deutschland GmbH <Köln>
4
Redline Verlag
4
Shaker Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Europäische Kommission
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
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Journal of business research : JBR
797
The journal of brand management : an international journal
569
Journal of retailing and consumer services
411
The journal of product & brand management
393
SpringerLink / Bücher
362
Journal of advertising research
321
Journal of marketing communications
272
Journal of advertising : official publication of the American Academy of Advertising
243
International journal of advertising : the quarterly review of marketing communications
235
International journal of advertising : the review of marketing communications
224
Psychology & marketing
219
European journal of marketing : EJM
189
Journal of promotion management : JPM
163
International journal of hospitality management
159
International journal of internet marketing and advertising : IJIMA
151
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Marketing intelligence & planning
142
Journal of promotion management : innovations in planning and applied research
139
Asia Pacific journal of marketing and logistics
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing management : MM
123
Journal of strategic marketing
122
Marketing letters : a journal of research in marketing
122
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of Product & Brand Management
116
Tourism management : research, policies, practice
115
Journal of marketing
114
Journal of marketing research : JMR
110
Journal of the Academy of Marketing Science
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
100
Strategic Direction
99
Journal of international consumer marketing
98
Springer eBook Collection
98
Journal of travel and tourism marketing
97
The IUP journal of brand management : IJBRM
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
Innovatives Markenmanagement
87
Journal of fashion marketing and management
86
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
86
Marketing : ZFP ; journal of research and management
84
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Source
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ECONIS (ZBW)
27,218
USB Cologne (EcoSocSci)
836
Other ZBW resources
464
RePEc
155
EconStor
71
BASE
17
OLC EcoSci
8
USB Cologne (business full texts)
2
ArchiDok
2
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1
Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites
Steiner, Paul
-
2015
Persistent link: https://www.econbiz.de/10010519672
Saved in:
2
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Bronner, Kai
(
contributor
)
-
2007
-
2. Nachdr.
Persistent link: https://www.econbiz.de/10003729188
Saved in:
3
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
Saved in:
4
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
5
Akustische Reize als Instrument der Markenkommunikation
Roth, Simone
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570381
Saved in:
6
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
7
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
8
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
9
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
10
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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