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Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de; Harris, Fiona J.; … - In: The service industries journal 24 (2004) 2, pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
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A framework of brand value in B2B markets: The contributing role of functional and emotional components
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 41 (2012) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10009830720
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A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-838
Persistent link: https://www.econbiz.de/10009328653
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USER-GENERATED CONTENT - The Voice of the Consumer Speaks Forcefully in Brand Identity: User-Generated Content Forces Smart Marketers to Listen
Christodoulides, George; Jevons, Colin - In: Journal of advertising research 51 (2011) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10008993730
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10008884653
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Introduction: Special issue on advances in brand management
de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-291
Persistent link: https://www.econbiz.de/10008895055
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Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina; Christodoulides, George - In: Journal of marketing management : MM 27 (2011) 9, pp. 976-992
Persistent link: https://www.econbiz.de/10009252639
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Brands: Just for consumers? Introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1063
Persistent link: https://www.econbiz.de/10009806429
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B2B service brand identity: Scale development and validation
Coleman, Darren; de Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1072
Persistent link: https://www.econbiz.de/10009806430
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Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1160
Persistent link: https://www.econbiz.de/10009806439