//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advances in Advertising Resear...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
72
Konsumentenverhalten
72
Advertising
49
Werbung
48
Brand management
38
Meta-analysis
37
Markenführung
36
Meta-Analyse
34
Advertising effects
33
Werbewirkung
33
Markenimage
27
Brand image
25
Marktforschung
18
Theorie
18
Bibliometrie
17
Deutschland
17
Germany
17
Luxury goods
17
Luxusgüter
17
Bibliometrics
16
Market research
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Marketing management
13
Social Web
13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
11
B-to-B-Marketing
10
Business-to-business marketing
10
Gender
10
Geschlecht
10
more ...
less ...
Online availability
All
Undetermined
126
Free
39
Type of publication
All
Article
240
Book / Working Paper
61
Other
1
Type of publication (narrower categories)
All
Article in journal
155
Aufsatz in Zeitschrift
155
Aufsatz im Buch
14
Book section
14
Working Paper
12
Collection of articles of several authors
10
Sammelwerk
10
Konferenzschrift
9
Lehrbuch
9
Arbeitspapier
8
research-article
8
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
5
Conference proceedings
5
Textbook
5
Article
4
Conference paper
3
Hochschulschrift
3
Konferenzbeitrag
3
Thesis
2
Einführung
1
back-matter
1
non-article
1
more ...
less ...
Language
All
English
208
Undetermined
50
German
44
Author
All
Eisend, Martin
202
Christodoulides, George
91
Michaelidou, Nina
24
Veloutsou, Cleopatra
15
Kuß, Alfred
14
Stathopoulou, Anastasia
13
de Chernatony, Leslie
10
Leek, Sheena
9
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Jevons, Colin
6
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Balabanis, George
5
De Chernatony, Leslie
5
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Siamagka, Nikoletta Theofania
5
Siamagka, Nikoletta-Theofania
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Boukis, Achilleas
4
Brexendorf, Tim Oliver
4
Cottam, Susan
4
Hartmann, Patrick
4
Langner, Tobias
4
Pappu, Ravi
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Argyriou, Evmorfia
3
Bonhomme, Jennifer
3
Bothfeld, Silke
3
Chatzipanagiotou, Kalliopi
3
Chernatony, Leslie de
3
Dahlén, Micael
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Intercollege / Consultancy Unit <Leukosia>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
more ...
less ...
Published in...
All
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Journal of advertising research
9
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
European Advertising Academy
7
Journal of international marketing
6
Journal of marketing management : MM
6
SpringerLink / Bücher
6
Advances in advertising research
5
BuR - Business Research
5
European Journal of Marketing
5
European journal of marketing : EJM
5
International marketing review
5
Journal of current issues and research in advertising : JCIRA
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Product & Brand Management
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
International Marketing Review
3
Journal of Business Research
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
more ...
less ...
Source
All
ECONIS (ZBW)
209
OLC EcoSci
45
Other ZBW resources
16
RePEc
14
EconStor
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
BASE
1
ArchiDok
1
more ...
less ...
Showing
41
-
50
of
302
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
42
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
43
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
44
Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research : BuR ; official open access journal …
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
Saved in:
45
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
46
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
47
Metaanalyse
Eisend, Martin
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10013445853
Saved in:
48
Methodische Grundlagen und Anwendungen der Generalisierbarkeitstheorie in der betriebswirtschaftlichen Forschung
Eisend, Martin
-
2008
Persistent link: https://www.econbiz.de/10004914562
Saved in:
49
Don't be rude! The effect of content moderation on consumer‐brand forgiveness
Christodoulides, George
;
Gerrath, Maximilian H. E. E.
; …
- In:
Psychology & Marketing
38
(
2021
)
10
,
pp. 1686-1699
Persistent link: https://www.econbiz.de/10012535692
Saved in:
50
Innovation policy profile: Cyprus
Musyck, Bernard
(
contributor
); …
-
Intercollege / Consultancy Unit <Leukosia>
-
2001
Persistent link: https://www.econbiz.de/10009637511
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->