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Illuminating centralized users in the social media ego network of two national sport organizations
Naraine, Michael L.; Parent, Milena M. - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 689-701
Persistent link: https://www.econbiz.de/10011645894
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Nonprofit Digital Transformation Demystified : A Practical Guide
Gooyabadi, Ali A.; Gorjian Khanzad, Zahra; Lee, Newton - 2024
Preface -- Chapter One: Introduction -- Part I: Setting The Stage For Digital Transformation In NPOs -- Chapter Two: Digital Transformation: The New Frontier For NPOs -- Chapter Three: Nonprofit Digital Transformation: Choice Or Mandate? -- Part II: Nonprofit’s Inherent Nature In Digital...
Persistent link: https://www.econbiz.de/10014442230
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Authentic dialogue? : the role of “friendship” in a social media recruitment campaign
Henderson, Alison; Bowley, Rachel - In: Journal of communication management : an international … 14 (2010) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10008648745
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Measuring the networked nonprofit : using data to change the world
Kanter, Beth; Paine, Katie Delahaye - 2012 - First edition
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
Persistent link: https://www.econbiz.de/10009663770
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015
Persistent link: https://www.econbiz.de/10010507691
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Social media as a tool for nonprofit advocacy and civic engagement : a case study of Blue Star Families
Chapman, David; Morris, John C.; Miller-Stevens, Katrina; … - In: Cases on strategic social media utilization in the …, (pp. 66-93). 2015
Persistent link: https://www.econbiz.de/10010507694
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809