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Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation

Smith, Brian D. - In: Journal of strategic marketing 17 (2009) 6, pp. 473-485

Persistent link: https://www.econbiz.de/10003927504

An exploratory study of key opinion leadership management trends among European pharmaceutical companies

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 4, pp. 291-300

Persistent link: https://www.econbiz.de/10003921516

Editorial: Our glocal market

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 133-134

Persistent link: https://www.econbiz.de/10009791602

Global medical marketing : editorial

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 3-4

Persistent link: https://www.econbiz.de/10010415284

Discretion is the better part of value: five research-based rules for ensuring that strategy implements implement

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 3, pp. 259-266

Persistent link: https://www.econbiz.de/10003993457

Editorial: One day at a time

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 2, pp. 71

Persistent link: https://www.econbiz.de/10009567791

Editorial: So much to learn

Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 3, pp. 141-142

Persistent link: https://www.econbiz.de/10009582566

Leadership in the life sciences : ten lessons from the C-suite of pharmaceutical and medical technology companies

Smith, Brian D. - 2020

Lesson 1: the life sciences industry really is exceptional -- Lesson 2: the mission matters -- Lesson 3: the big issue is bicongruence -- Lesson 4: the leader is a decisive facilitator -- Lesson 5: leadership is an intensely individualistic task -- Lesson 6: subsidiarity is a contingent craft --...

Persistent link: https://www.econbiz.de/10013180757

Darwin's medicine : how business models in the life sciences industry are evolving

Smith, Brian D. - 2017 - First edition.

Persistent link: https://www.econbiz.de/10013181311

The future of pharma : evolutionary threats and opportunities

Smith, Brian D. - 2016

Persistent link: https://www.econbiz.de/10014498419